| However, Mizrahi is less certain that clickbait culture will fade away in the near future. |
| Whenever I take a clickbait quiz to determine which of The Avengers I would be, I always game the questions to aim for the Hulk. |
| But as the increasing backlash against clickbait shows, the short-term gains in unique views may cost news sites in the long run. |
| The clickbait backlash on various forms of social media is not only incredibly meta, but perhaps on first glance, overly dramatic. |
| Facebook last month announced it was clamping down on such worthless clickbait stories and links. |
| This growing clickbait awareness may ultimately cost news agencies that are gunning for short-term gains. |
