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What is a catchline?

What is a catchline? Here are some definitions.

Noun
  1. A short line of text designed to catch the eye, especially one used as an advertising slogan.
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Examples
A glance at the title of her past films and the catchline of her latest venture is enough to know how important food is for her.
The catchline for the new programme is 'surprising stories from familiar places' and camera crews are currently out filming on location for the series.
There's a new catchline on the media kit: Whatever we think.
With Mosaïque, being client focussed is not an advertising catchline, nor is it wishful thinking.
The catchline for the new programme is surprising stories from familiar places and camera crews are currently out filming on location for the series.

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