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What is a catchcry?

What is a catchcry? Here are some definitions.

Noun
  1. A slogan, particularly one intended for mass repetition.
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The song has become your catchcry, or your expression, for a minute, a day, or for longer.
Avagoodweekend' became the catchcry, and Waterhouse, for his role, was sent a dozen cans of the new product, Aerogard, for Christmas.
Literacy became the catchcry of the Howard Government and a number of Commonwealth reports, media statements and funding programs are characteristic of this period.

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