| These economists are looking for the incentives that assumedly rational or boundedly rational humans require in order to engage in contract or society. |
| The bad news is that financial innovation can be a profit-seeking behavior by boundedly rational managers within the financial organizations. |
| Moreover, sellers are invariably more aware of these boundedly rational features of consumer cognition than buyers themselves are. |
| Herbert Simon won a Nobel Prize in economics by establishing that people are rational, but only boundedly so. |
