| By treating animals as clever machines, behaviorists managed some impressive feats: rats navigated mazes, chickens played tic-tac-toe, pigeons played Ping-Pong. |
| With the exception of some behaviorists who doubt the very existence of intrinsic motivation, these conclusions are now widely accepted among psychologists. |
| Eventually, the behaviorists caved in and exempted the bipedal ape from their theory of everything. |
| The behaviorists thought talk of inner subjective phenomena was a waste of time, like alchemy. |
| That accomplishment was achieved by teams of experienced, credentialed strategists, behaviorists, creatives and account managers. |
| Over time, the behaviorists have compiled a long list of biases and heuristics. |
