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What is an advertorial?

What is an advertorial? Here are some definitions.

Noun
  1. An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
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But rest assured that even if it's an advertorial, I will remain blatantly honest.
Behavioural advertising, when an individual's browsing history is used to better match advertorial materials with consumers, is also highlighted as a practice that needs stricter rules.
They crafted advertorial content that was specific to each magazine.
Admittedly the article reads like an advertorial for the company involved, and it could just be cheap filler.
An advertorial covering summer employment appeared in the employment and training section of the May 5th edition of the 24 Heures newspaper.
Then they assign the writers that are best suited to giving the studio the advertorial they need.

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