With some fine-tuning and research, any advertiser is sure to gain from paid search listings. |
But it is the advertiser who wants to fire well targeted bullets, not buckshot, that would be the most excited. |
This inevitably leads to some accusing the advertiser of tokenism or stereotyping, which in turn reinforces the difficulty of acting inclusively. |
That junk food-munching young zombie who is watching a burping contest on AXN, is pure gold for the advertiser. |
You risk fingering some guy who's your neighbor and a potential advertiser and subscriber. |
We can reach whatever demographic an advertiser wants, because we know exactly what and how many people are going to hear the ad. |