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What is an advertiser?

What is an advertiser? Here are some definitions.

Noun
  1. One who advertises.
  2. A periodical in which advertisements can be published by individuals.
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Examples
With some fine-tuning and research, any advertiser is sure to gain from paid search listings.
But it is the advertiser who wants to fire well targeted bullets, not buckshot, that would be the most excited.
This inevitably leads to some accusing the advertiser of tokenism or stereotyping, which in turn reinforces the difficulty of acting inclusively.
That junk food-munching young zombie who is watching a burping contest on AXN, is pure gold for the advertiser.
You risk fingering some guy who's your neighbor and a potential advertiser and subscriber.
We can reach whatever demographic an advertiser wants, because we know exactly what and how many people are going to hear the ad.

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