| In cocreation initiatives, the customers may be involved in the development of the company's new products. |
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| Instead of being just passive recipients of products, they can actively participate with the producers in the cocreation of value. |
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| The rise of digital networks enables cocreation and innovation eco-systems Technology is critical. |
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| In the open innovation initiative, members of the public, as well as existing and potential customers, can be drawn in, if desired, to enable the cocreation of new products or projection of future outcomes. |
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| In sponsored cocreation, companies attract their customers to generate and evaluate ideas, codevelop new products, and promote the existing goods and services. |
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| Cocreation, providing spaces for dialogue, and seconding personnel across sectors were identified as valuable approaches. |
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