| The brand, if shared, if articulated, if co-created, is a powerful flame that can illuminate the process and help everyone make principled choices. |
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| For a pair such as Viola and Perov, who have co-created work for decades, there is also precedent for retroactive co-authorship. |
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| With his co-editor Robert Shea, he became involved with the eldritchly comic Discordian Society, and together they eventually co-created The Illuminates. |
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| There is blame to be dished out and it doesn't all belong to Jimmy Nail, who co-created it with the wonderfully-named Tarquin Gotch and takes the lead role. |
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