He is of course pure chav already although the thought of him in trackies or a shell suit is not a pleasing image. |
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On Wednesday it contained a parents' guide to the hand signals of the young chav with advice from the paper's agony aunt. |
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Had Burberry's chav association been known abroad, the damage would have been greater, and the brand might have been harder to turn around. |
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It protected its brand by making those checks quieter and costlier, and boosted its sales by expanding into China, where no one tells chav jokes. |
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The antisocial behaviour that has rarely been out of the headlines features, with minimoto joining chav, Asbo and happy-slapping. |
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She is, after all, the rags-to-riches girl who grew up on a Camden council estate and was branded a chav by the media the minute her star began to rise. |
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But as the hype about chav culture is dying down, Cardiff's Matt Scott is hoping people can start to judge Playing Mercy on its own merits. |
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Quite possibly, if you are a chav who has fallen from grace, you will be serving an Asbo. |
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And, what with a Vogue cover in the pipeline, Coleen is ahead in the style stakes and gets our vote for Queen of Chav. |
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If they are so big that they rest on her shoulders, you are in the presence of Chav royalty. |
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Chav must-haves such as velour tracksuits, Burberry and bling jewellery feature largely. |
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So there are no plans to cut back until the cult of the Chav has abated? |
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