At the same time, the hype notwithstanding, large parts of the country remain immune to media influence. |
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In fact it seems that most of the visible promotional work and match day hype is left up to these passionate few. |
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They and their patrons reinvented the art of promotion and hype in part by attacking good taste and the stuffy elitism of the art world. |
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We especially like to promote the small Indie developers who can't afford big hype publicity. |
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In an age where publicists' hype tells us more than we want to know about mediocre writers, Coetzee rarely gives interviews. |
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Is this just typical overheated advance hype giving way to inevitably unmet expectations? |
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In fact, an English audience is in a much better position to see through publicity hype and cant. |
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Technology was hype after all, promoted by the criminals of Enron and WorldCom. |
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Sometimes we get carried away with a particular hype and there is not due consideration in the law. |
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On the contrary, it accepts every claim made by the government as fact, while working to hype the warnings and promote popular panic and anxiety. |
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In fact, some people in the publishing industry think it's a great idea, sponsors buying authors to hype their products, but why stop there? |
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There is a huge hype over sugar substitutes, created through the collision of two very different schools of thought. |
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The danger lies in the possibility of hype from investors, pundits and poorly informed commentators. |
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The amazing, continued escalation of AK47 hype has certainly not gone away. |
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Ready or not, the Millennium Year is on us, barraging us with a dizzying array of high-flying hype about the wonders of the New Age. |
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For all the hype about this being a difficult tour, the party could hardly be eased into the land of the long white cloud more softly. |
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Let's run down the list of the big hype bands that the Brits have spilled a lot of ink on lately. |
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James already has accomplished the near-impossible by living up to the hype that followed him into the league. |
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It's a sharp economic slowdown caused by a mood of irrational despair fed by press and political hype about what's rotten in American capitalism. |
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The argument is that big institutions can't get bamboozled by hype the way the rest of us rubes can. |
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Many technology job seekers, wowed by all the hype of a labor shortage, sometimes think that a position is theirs for the asking. |
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Was the hype akin to a practice run for parliamentary and presidential elections this fall? |
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When he did try to hype a fight, bad-mouthing an opponent, he never seemed to have his heart in it. |
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I think there'll always be a market for programs like Australian Idol, but the hype will die down eventually. |
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For the fans of the genre, who have heard and read about the movie in the various fan mags, all the hype is not just empty wagging and ballyhoo. |
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It cries out to be exploited as a grand folly, an emblem of muddle, hype and plain foolishness with enormous entertainment potential. |
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The only connection art now has with creativity is through the imaginative hype which is used to sell it to a wealthy coterie of effete fops. |
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All the hype of the buildup convinced them that the freshness of youth would sweep away cobwebs of doubt. |
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They have all been subject to the enemy's powerfully influential hype machine. |
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Yet the hype shows little sign of abating, despite the slowdown affecting capital markets. |
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The hype has died down, and the MFSA appears to think that its job is done. |
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The writer is more interested in the hype and glamour of grifting then in knowing anything about the reality. |
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Never disliked him, but I felt he was as much the product of hype as anything else. |
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Among the victims of the hype are schoolchildren, who seem to have bartered their pocket money for baubles. |
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In the meantime, she's cooking up new ways to hype it, from ads on yogurt lids to TV tie-ins. |
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Modern-day football for all of its media, money hype and merchandising is devoid of characters like Jimmy. |
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The event itself was well organised and mercifully free of the marketing hype that often comes with the introduction of new technology. |
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I don't give a rip what exec sez which about whatever hype is flying around at the moment. |
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Smil's unique biospheric narrative, devoid of hype and patriotism, transcends academic apartheid. |
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The modus operandi of the protesters is that they spot something on TV they think they can hype into an object of protest. |
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I love football and the games themselves were good, unfortunately I was sick to the back teeth of all the hype in the media. |
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And while hitting the top 10 has created a blizzard of credibility-tinged hype around the group, they just can't live up to their radical image. |
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But if you're bored of the hype and uninterested in the gossip, there's always the music. |
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I'm not saying that Catwoman is perfect, but all the negative hype surrounding it is unwarranted. |
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Beware of the hype because no matter what you hear, no hand-held is comparable to a laptop. |
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She missed the cut at the Colonial tournament in the US, but used the attendant media hype to further publicise the women's game. |
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The resulting viral spread of hype ensured that their debut album became the fastest selling record in British history. |
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A small crowd was gathering around them already, the onlookers' attention hooked with the hype of a fight breaking out. |
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But with all the hype and the hard sell, this town that loves to gossip is keeping its secrets with Sunday's Oscars just days away. |
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In my opinion, this fact accounts for one of the critical reasons why there is so little hype about the new album. |
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Media hype and too much wine at dinner may lead a wealthy collector to overbid for a work at auction. |
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The movie is an indictment of musical overexposure and hype as recounted by those who were the musical pawns. |
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The last couple of Christmases I spent with Papa his seeming grumpiness annoyed me but now I realize he just wanted the hype to go away. |
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How can we tell whether and when we are on the receiving end of hype and spin, of misinformation and disinformation? |
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The two week hype and hoopla leading up to the Super Bowl is enough to drive a sane person to drink. |
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She's prone to plain speaking and abhors hype, so she's admittedly uncomfortable with self-promotion. |
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It's hard to fake an attack, but it's easy to hype up an argument about why we should go to war without having been attacked. |
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She hates this kind of thing normally, but all the hype and good reviews weakened her resolve. |
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All the hype on this one seems to have run ahead of the album's actual content and import. |
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And how can we tell the difference between marketing hype and the complex actualities of production and consumption? |
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If all the Lord of the Rings and Harry Potter hype has you jonesing for some sci-fi or fantasy with a gay flavor, the Web can help you find it. |
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The corporate communications and public relations profession is remarkably quiet in all the rah-rah hype of blogging. |
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Once I'm done playing whack-a-mole on the hype surrounding this issue, and we complete some other tests, I'll publish what we've found. |
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With the full power of the Marvel hype machine, this could become the first truly mainstream Afrofuturist film. |
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While not quite worthy of some of the hype it received last year, Monster's Ball is an interesting film that certainly holds your attention. |
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Industry credibility, he says, was always going to be a far more valuable commodity than hype and exposure. |
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Firstly, we should not allow ourselves to indulge in hype about the consequences of the disease. |
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The industry is getting more and more fiscally ill as the hype about how great movies are doing gets louder and louder. |
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We're also using glycolic acid and other cosmeceuticals, but many of these agents are actually associated with more hype than clinical data. |
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Several critics have pointed out information technology's negative aspects, partly to counterweigh the hype about all of its merits. |
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Next Saturday the Paul Oakenfold hype machine hits Alberta playing his now mythic set of trance in Edmonton. |
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The band's multifaceted punk serves to hype the bass and drums over their cutting guitar noise and cheaply distorted vocals. |
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Given the hype that surrounded the 200m freestyle, that was a tough undertaking. |
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The usual hype surrounding television coverage has added gloss to such functions. |
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There is more hype surrounding Tokyo than practically any other capital city in the world. |
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Much hype surrounds the internet's self-publishing phenomenon known as blogging. |
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There's a lot of hype surrounding the Xbox, and not all of it is to be believed. |
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As any huckster can tell you, when the quality goes down, the hype goes up. |
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The Greens specialise in hype hyperbole, to give it its full name, extravagant and exaggerated comments. |
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The films get shown right round the year in early morning shows at inexpensive auditoriums with no publicity or media hype attached. |
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It's regrettable that we've gotten into this market hype about institutions. |
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After all the hype in the build-up to Friday night's opener, a series of extremely one-sided results on the weekend has taken away some of the Cup's momentum. |
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She is not swayed by hype, jive, or anybody else's pressures. |
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Today's hype about genetic enhancement, cloning, and stem cells was preceded by a much earlier hype about hormones, secretions, and ductless glands. |
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Natural products from jute and banana fibre are being promoted with much hype, especially in urban setups where there is a demand for anything biodegradable. |
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At least the ad campaign-generated hype is valid with Shuggie! |
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The first temptation, a large Baptist megachurch with 15,000 members, certainly lived up to the hype in my head. |
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His appeal is legendary and there is no need for hype or false publicity. |
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Co-op ad programs with retailers will hype the hose-less product. |
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The hype has worked, but the reality is a lumbering, unconvincing tale that is filled with one cliffhanging moment after another but never builds into a satisfying thriller. |
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The launch of Windows 2000 last week was not accompanied by the usual fanfare of hype and publicity surrounding the launch of a Microsoft operating environment. |
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I do not go all the way with the predictions of the far-seeing prophets of the information superhighway, nor would I wish to hype the value of the Net. |
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But his desire to prove a point backfired in a grim and unambitious contest which spectacularly failed to live up to its pre-fight hype as a clash between two big punchers. |
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The dismantling of misconceptions and hype often starts not with a lacerating bite, but with tiny nibbles that are easy to ignore, laugh at and explain away. |
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With the considerable football hype that is pulling and dragging at his sporting consciousness, it is vital that the senior hurlers are not overlooked. |
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Now that is so easy to raise hopes and, in point of fact, hype results, but this experimental vaccine has proved to be, so far, 100 percent effective in some instances. |
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After much hype and fanfare, the London reviews are in, and most of them are awful. |
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Lyons is the ringmaster controlling the hype on and off the field. |
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It may have been forgotten, given the comical levels of hype and expectation surrounding his move south-westwards, but there is still business to be done on the pitch. |
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The Brazilian defense, touted as impenetrable in pre-tournament hype, proved to be bedraggled, and porous. |
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The hype associated with this album suggests that the reason the Chieftains have been able to survive for so long is their willingness to embrace change. |
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He once put Casey Stengel on high-top skates to hype a roller derby in Oakland. |
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But as the hype surrounding the movie heightens, many are curious about the writer behind the story. |
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Sometimes it seems the only thing larger than big data is the hype that surrounds it. |
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It didn't exactly live up to the hype in terms of classic showdowns, but it generated more than its share of heat, and a great ball game nonetheless. |
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It's easier not to fall for all the hype in the calmness of your own home. |
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For OK Go the music video is medium for personal creativity, hype, and branding. |
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The hype and hoopla generated by the event did not excite everyone. |
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The full-page ads in gaming magazines, all the hype in the previews. |
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So, it decided to use innovation to hype its product as well. |
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From time-to-time, when high-profile hype collides with scathing advance screening reviews, the inevitable result is an ugly pre-release reputation. |
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Mercedes will take the presale hype to new levels as it develops a program to sell the ultra-luxury SLR sports car and Maybach sedan years before they are built. |
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But the combination of political spin and media hype cost investors dear. |
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It was good to hear someone in his position put the matter in proportion and to cut through the hype that surrounds football, especially among the big-name teams. |
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In an industry filled with as much hype and hoopla as the dotcom world in its heyday, Biogen is a company with products, revenues, profits, and prospects. |
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Yet, thankfully, for all the hype, it's still a low-tech performance with poor dancing, ad-lib singing and plenty of knee-sliding across the stage. |
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Film can sometimes seem obsessed with the hype and glory of the latest passing sensation and the opening weekend grosses of the newest blockbuster. |
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And you go on this boat because of all the hype and the commotion around it, and the boat is sinking. |
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For six weeks, the results on the field matched the hype off it. |
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There was great hype and great public interest in the games. |
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Much local hype is associated with games between these two schools or the University of Rhode Island. |
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Even without media hype, there have been and always will be next big things. |
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Google says the hype is simply a byproduct of its tech-friendly roll-out. |
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The unparalleled media hype surrounding the new film guaranteed that fans would experience anticipointment. |
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The hype around e-books was electrifying in the year 2000 when Stephen King became the first celebrity writer to publish an e-novel. |
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For all the hype and initial success of devices like the Kindle, they threaten to strip traditional books of much of their transportive appeal. |
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The expediency of principle AFTER all the hype, all the publicity, all the fanfares, all the razzamatazz, it is finally here. |
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Can it be said that the hype around Ayodhya has been created by politicians and the media. |
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But as the hype about chav culture is dying down, Cardiff's Matt Scott is hoping people can start to judge Playing Mercy on its own merits. |
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With Tottenham so leaky, it's all far murkier than the Harry Kane Show hype might suggest and probably best swerved. |
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Sarajevo quiet so far, plenty of shops selling scarves, etc but no massive match hype yet. |
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The hype for Lamar has been growing steadily since 2003, when he released his first mixtape. |
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I am convinced that this hype over truffles is Italian marketing at its glibbest best. |
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If you strip away the hype, you find that he is just an ordinary person trying to make a living, like everyone else. |
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Long a crate-digger's grail and never before available on CD, this is one obscurity that really lives up to the hype. |
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You could create problems for your company if you downplay current products and hype the dreamware that may never become reality. |
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With so many labels, so much fashion information and incessant celebrity style hype, it seems we all can't get enough of the scene and its material trappings. |
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After all the hype for the diet plan, only the results ended up slim. |
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Trash talking and hype are as much a part of the fight game as gum shields and punchbags but Morrison has never been comfortable talking himself up. |
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There has recently been much hype about cyberterrorists and fear of the internet collapsing through their activities but SME owners should avoid complacency. |
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Was it some sort of marketing ploy to drive the declining tourist revenues? More importantly, did it live up to the hype? I strolled around this poshtel in search of answers. |
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Martin, ranked as the world's best Individual Time Trial rider, looks to live up to his hype as he faces the recently crowned Tour of Britain Champion. |
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Hype and sensationalism have robbed news stories of credibility. |
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Atomic Hype is an international, full-service marketing agency specializing in connecting company sponsors with professional cosplayers. |
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Known as the Hype, the bandmates created characters for themselves and wore elaborate costumes that prefigured the glam style of the Spiders from Mars. |
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