What is another word for underprice?

Need synonyms for underprice? Here's a list of similar words from our thesaurus that you can use instead.

Verb
To set a price at less than the value of an item
“Firms with poor prospects are reluctant to underprice because they are not likely to have the opportunity to make this up on a second offering of equity.”
Verb
To regard or represent as being of little worth
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