| According to the study, middlescence has replaced the midlife crisis, and advertisers should seize the opportunity. |
| Like adolescence, another stage of life invented by and for Boomers, middlescence is a time of unlimited opportunity for us. |
| Or was I a broken-down college professor living out a spasm of middlescence on the golden coast of Califomia? |
| Companies are not prepared to manage middlescence largely because they don't see it. |
| Companies are ill-prepared to manage middlescence because it is so pervasive, largely invisible, and culturally uncharted. |
