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What is a selling point?

What is a selling point? Here are some definitions.

Noun
  1. (idiomatic, business) The property or characteristic of a good that most attracts purchasers.
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Examples
The violence gets fairly gratuitous, but again, depending on your taste, maybe that's a selling point.
The way the back seats fold flat to create the boot and swivel round so you can watch an event or have a picnic would be a selling point.
You cannot ignore the star-studded cast, because that is the movie's selling point.
The spacious master bedroom is on the top floor and should prove a key selling point.
Obviously, that's also a selling point for the customer who only has the use of one arm.
Another selling point is that local cable has more psychographics, and understanding psychographics is critical when putting together a package.

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