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What does lucrative mean?

Looking for the meaning or definition of the word lucrative? Here's what it means.

Adjective
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Actually, the poster business is almost as lucrative as the advertising we get for the webzine.
On the most lucrative routes, the airlines may be assigned different time slots.
For instance, nettles that he sells to a local cheesemaker mean lucrative wildcrafting during the slow harvests of early spring.
Others are kidnapped and killed to extort lucrative ransoms from their families.
Defying the age of celebrity, and resisting the lucrative market for antiquities, the property owner kept mum about his treasure for decades.
History, heritage and tourism in the rainbow nation can be a lucrative business.

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