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What are differentiators?

What are differentiators? Here are some definitions.

Noun
  1. plural of differentiator
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Examples
Customer service excellence is one of the major differentiators in India's highly competitive insurance market.
I don't need 100 percent of Americans to say that friendly service and convenience are differentiators for me.
We will continue to be a market-driven organization, creating unique differentiators that we can share with our customers.
Traditional differentiators, such as lease expensive cost, are not considered as high a priority as customer elements.
By establishing strategy differentiators, a company can even see its value increase as a result of an incomparability premium.
In the postpaid segment, pricing and the characteristics of service bundles are the key competitive differentiators for operators.

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