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What is an advertiser?

What is an advertiser? Here are some definitions.

Noun
  1. One who advertises.
  2. A periodical in which advertisements can be published by individuals.
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Examples
When an ad makes a 'tween feel like there's an inside joke between them and the advertiser, it's a home run.
One advertiser wanted to geofence their competitor, to send an offer before a shopper walked into that store.
That junk food-munching young zombie who is watching a burping contest on AXN, is pure gold for the advertiser.
But it is the advertiser who wants to fire well targeted bullets, not buckshot, that would be the most excited.
Any advertiser who is interested in increasing conversions on their website will find Website Optimizer useful.
You risk fingering some guy who's your neighbor and a potential advertiser and subscriber.

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