Loyalty is valuable to a business. Unfortunately, there are a number of things that
undermine customer loyalty. They all boil down to one thing: TRUST.
Loyalty to current customers must become more of priority in order to ensure
greater customer retention.
As human beings we pride ourselves on loyalty, at least most of us try to.
The primary goal of a loyalty program is to increase the profitability of your current
customers, not to bring in new customers or incentivize more sales.