A trademark is your exclusive property; a name with which your customers
recognize you and equate you to.
Far too often, many people seem to automatically equate quality and excellence
to how popular something is.
As a consumer of chocolate products, your purchases equate to your vote as to
how cocoa is cultivated and harvested.
Marketing, unfortunately, has gotten a bad rap throughout the years because
people equate it with the slimy hard sell.