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What is another word for underpricing?

Need synonyms for underpricing? Here's a list of similar words from our thesaurus that you can use instead.

Verb
Present participle for to set a price at less than the value of an item
“Firms with poor prospects are reluctant to underprice because they are not likely to have the opportunity to make this up on a second offering of equity.”
Verb
Present participle for to regard or represent as being of little worth
Verb
Present participle for to set a price at less than the value of an item
Verb
Present participle for to diminish or underestimate the value, importance, or worth of something
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