Philanthrocapitalism refers to the the philosophy of applying capitalist style objectives and criteria to directing philanthropic enterprises.
Here's a list of synonyms for capitalism.
A socio-economic system based on private ownership of resources or capital
“The laissez-faire philosophy of competitive capitalism translated into untold misery for the laboring classes in industrial cities.”
The art or science of innovation and risk-taking for profit in business
The preoccupation of society with the acquisition of consumer goods
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