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What is another word for gimmick?

Need synonyms for gimmick? Here's a list of similar words from our thesaurus that you can use instead.

Contexts ▼

A trick or device intended to attract attention, publicity, or trade

A device or piece of equipment designed to perform a specific task

A strategy to promote a product or boost sales

A hidden problem, danger or disadvantage in an apparently ideal situation

A strategy worked out in advance to achieve a goal

A showy trinket, ornament or decoration

A decorative detail or feature

Something that tempts or is used to tempt a person or animal to do something

A gift given to someone as part of a marketing campaign

A means of doing or achieving something

Contrived device or gimmick, used to resolve a difficult situation abruptly

A capacitor consisting of two insulated wires twined together

A distinctive attribute or aspect of something

… more ▼

Noun

A trick or device intended to attract attention, publicity, or trade

eye-catching novelty

sleight of hand

confidence trick

course of action

oldest trick in the book

misrepresentation

bait and switch

confidence game

attention-grabber

wild-goose chase

diversionary tactic

misleading clue

monkey business

underhandedness

fraudulent scheme

unscrupulousness

smoke and mirrors

sanctimoniousness

surreptitiousness

instrumentality

double-crossing

bread and circuses

bread and games

treacherousness

hypocritical talk

hypocritical behaviour

military science

illegal enterprise

criminal activity

bit of sharp practice

more ❯

“The recently effected tax cuts are, according to one cynical economist, the usual political gimmick to cheer up an otherwise fed-up population.”

Noun

A device or piece of equipment designed to perform a specific task

whatchamacallit

labour-saving device

Heath Robinson device

Rube Goldberg device

mechanical device

creature comfort

piece of equipment

piece of apparatus

piece of hardware

Rube Goldberg invention

instrumentality

course of action

means of expression

accoutrements^UK

accouterments^US

means of communication

mode of expression

piece of merchandise

whatdoyoucallit

what's-its-name

what-d'you-call-it

more ❯

“Until somebody devises a handy gimmick to open up people's brains and read what is going on inside, there will be no way of telling whether a man is in Army aviation for the right or wrong reasons.”

Noun

A strategy to promote a product or boost sales

publicity device

publicity campaign

public relations

advertising campaign

piece of publicity

favourable mention

favorable mention

propaganda campaign

marketing campaign

business development

advertising promotion

media attention

public attention

extensive publicity

public interest

counter-information

favourable review

elevator speech

elevator statement

publicity stunt

more ❯

“It is more like a sales gimmick which targets the poor and uneducated.”

Noun

A hidden problem, danger or disadvantage in an apparently ideal situation

stumbling block

fly in the ointment

joker in the pack

spanner in the works

monkey wrench in the works

kick in the teeth

millstone around your neck

stone in one's path

reverse of fortune

piece of bad luck

reversal of fortune

something wrong

stroke of bad luck

thorn in the flesh

source of trouble

mountain to climb

negative aspect

teething trouble

holding pattern

unfortunate occurrence

thorn in one's side

source of difficulty

concerning matter

difficult situation

awkward situation

lack of success

unfortunate development

matter of contention

point of contention

whole new ballgame

more ❯

“Why should anyone have been so suspicious of a hidden gimmick in the treaty?”

Noun

A strategy worked out in advance to achieve a goal

course of action

organization^US

organisation^UK

systematization^US

systematisation^UK

method of working

proposed action

series of measures

sleight of hand

set of procedures

series of steps

systematic process

standard operating procedure

leap in the dark

standard procedure

instrumentation

organizing system

vision statement

mode of conduct

mode of behaviour

what one is into

mission statement

bait and switch

course of therapy

set of principles

instrumentality

entrepreneurship

frame of reference

orderly process

set of guidelines

set of channels

business enterprise

logical process

guiding principle

way of achieving

means of achieving

way of ensuring

means of ensuring

likely cause of

usual procedure

formularization

method of functioning

method of operation

manner of working

method of operating

mode of operation

piece of business

piece of advice

way of doing things

military science

treacherousness

superintendency

superintendence

more ❯

Noun

A showy trinket, ornament or decoration

conversation piece

piece of bric-a-brac

entertainment article

collector's item

Christmas decoration

more ❯

Noun

A decorative detail or feature

bells and whistles

icing on the cake

finishing touch

finishing touches

pretentiousness

meretriciousness

accoutrements^UK

accouterments^US

more ❯

Noun

Something that tempts or is used to tempt a person or animal to do something

shot in the arm

carrot and stick

motivating force

pressurization^US

centre of attention^UK

attention-grabber

attention-getter

pressurisation^UK

center of attention^US

kick up the backside

surprise attack

kick in the pants

animating force

impelling cause

boost to the spirits

radical stimulus

straw that stirs the drink

rationalization^US

rationalisation^UK

whys and wherefores

principal element

why and wherefore

chief ingredient

more ❯

Noun

A gift given to someone as part of a marketing campaign

Noun

A means of doing or achieving something

instrumentation

instrumentality

organisation^UK

organization^US

course of action

means of expression

method of working

release mechanism

means of release

way of harnessing

mode of expression

operating procedure

means of access

means of communication

mode of operation

method of functioning

way of doing things

method of operation

manner of working

method of operating

alpha and omega

be-all and end-all

more ❯

Noun

Contrived device or gimmick, used to resolve a difficult situation abruptly

deus ex machina

dramatic intervention

last-minute solution

god in the machine

Noun

A capacitor consisting of two insulated wires twined together

gimmick capacitor

Noun

A distinctive attribute or aspect of something

unique selling point

essential quality

individual trait

piece of information

typical feature

distinctive quality

unconventionality

distinctive feature

contributing factor

determining factor

chapter and verse

distinctiveness

nature of the beast

nature of beast

itemized information

line of reasoning

variable quantity

characteristic gesture

personality trait

instrumentality

signature characteristic

part and parcel

distinguishing characteristic

redeeming feature

personality tendency

personality type

circumstantiality

point in question

principal object

meat and potatoes

personal talent

more ❯

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Nearby Words

gimmick capacitor

gimmick capacitors

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