The phrase don't miss is typically used as an exhortation not to miss out on or forfeit an opportunity.
Here's a list of synonyms for miss out.
To miss an opportunity
“You will not want any of your people to miss out on this opportunity of a lifetime.”
To omit from inclusion or consideration
“When you deliberately miss out the conjunctions between successive clauses, you're left with a choppy and abrupt series of phrases.”
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